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Social Media Marketing, IT-M 464

About this Course: 

Class participants will explore the tactics, tools, and strategies of incorporating new media channels to successfully grow a business and/or to maximize the goals of other types of organizations..

Course Status: 

In progress

Expected Outcomes: 

Upon successful completion of this course, participants will be able to:

  • Demonstrate knowledge of current tools, tactics, and strategies of Social Media Marketing appropriate to business requirements at the professional, managerial and executive levels.
  • Apply these techniques in the development of a Social Media Marketing plan appropriate to each of these levels.
  • Describe and discuss how Social Media Marketing can be integrated in an organization's overall marketing plan.

Course Outline: 

Social Media Components and Tactics: Social Networks, Blogs, Microblogs, Photo Sharing, Audiocasting/Videocasting, Search Engine Optimization, Search Engine Marketing, Mobile Apps
Social Media Tools: Review of current products and services
Social Media Strategies
Running a Social Business
Social Credit Risk Management

Course Details: 

Grading/CEU award for this course includes projects, midterm and final exams.